In an interview with Russian TASS, Jim Ryan, the chief executive officer from Sony Interactive Entertainment, talked about the launch of the PlayStation 5. The market is showing tremendous demand for the console, despite the effects of the economy being paralyzed. In the interview, the CEO explains how the launch went.
Ryan says, among other things, that he would not recommend a second console launch during a pandemic. There were some challenges in terms of production. For example, production preparations had to be done remotely, with the help of cameras. Visiting suppliers in any other way was of course not possible. Still, without a pandemic, little would have been different. The stock might be slightly larger, but the tech boss says miracles have been done to get the stock up to its current level.
He says his job now is to bring the console’s supply up to the level of demand. Every PlayStation 5 is currently sold out, according to the CEO, which is confirmed by the stock in stores. Currently, around 114 million PS5s are said to have been made. The Sony leader told Bright that postponing the launch was considered, although this would never have been a realistic option.
Ryan also goes back to the higher prices of the games; the suggested retail price is now at $ 70. He states that the price increases are relatively low compared to the development costs. Where possible, prices are adjusted to what is appropriate for the customer. He also thinks Microsoft’s purchase of ZeniMax Media is a logical decision and Sony respects it. Making games available or not is, according to him, not a decision that Sony has influence. That is why waiting is the only solution.
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