11/21/2020, 12:58 p.m. No time right now?
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Are the new Macs with arm architecture downright revolutionary? Is the M1 chip something like the Tesla Roadster of IT? Ex-Windows boss Steven Sinofsky says “Yes”.
It’s an almost wistful tweet that Steven Sinofsky dropped on Thursday. M1 Macs are also the Tesla Roadster of computing, he writes. They would be a trailblazer, a first product comparable to the original Macintosh of 1984 or the first iPhone in 2007.
M1 Macs are like a Tesla Roadster of computing. Just as 1984 Macintosh was or iPhone 1. A first product that has a vision and runway to execute that takes a leap for many to see.
Yet, I say this knowing we tried to do that as well. So emotions right now are bittersweet.
— Steven Sinofsky (@stevesi) November 19, 2020
Sinofsky pays tribute
The special thing about it is that it will be brought to market with a clear vision and will mark a significant leap forward. Sinofsky added that he had to formulate it with a bittersweet feeling, because Microsoft had tried something similar.
In fact, using arm chips in computers is not an Apple invention. Microsoft itself has a Windows version that runs on it and the Surface Pro X from last year is even equipped with it.
However, there are practically no apps optimized for this, so users are always dependent on the compatibility mode, i.e. an emulator of the X86 environment. Obviously, this is not an incentive for buyers to opt for an Arm-based Windows device.
Apple gathers developers behind the approach
Apple has much more to offer here. In the context of the M1 launch, applications optimized for the so-called Apple Silicon are only springing up out of the ground. Including many applications for creative people such as the suites by Serif or Adobe – initially only with Photoshop. Even Google has an M1 version of the bread-and-butter browser Chrome in the quiver. And Microsoft is also launching an M1 beta of its Office product.
Microsoft, on the other hand, has not yet succeeded in convincing a significant number of large developers of their arm strategy. This is probably mainly due to the fact that Microsoft always tries not to make clear decisions. At least the Windows for Intel CPUs continues to exist unmolested. Apple is simply more decisive.
Another difference is likely to be that the M1 Macs are sometimes offered significantly cheaper than those with Intel processors. They simply offer price advantages that Microsoft products did not have or at least did not want to pass on to customers.
In this respect there is no reason for Sinofsky to have bittersweet feelings. The clear vision and the impact of the introduction never existed for its Windows Arm Line.