Symbiosis between football and virtual football in focus in an unprecedented partnership in the video game eFootball Pro Evolution Soccer 2021.
The Portuguese Football Federation announces that it has reached an agreement with Konami for a strategic partnership in the implementation of the FPF brand in the video game eFootball PES 2021, also with a view to the development of virtual football activities.
The partnership between the two global brands will allow it to continue taking virtual football to all corners of the world. European champions, which include some of the most media players on the planet, have everything they need to continue to be an important platform of inspiration for all practitioners and new generations.
A partnership for the development of virtual football.
The dynamization of virtual football in global terms may provide for large-scale events in Portugal, and the City of Football may, in the future, receive an international competition from Konami. In this sense, FPF eFootball has all the conditions to assume itself as an authentic laboratory of innovation taking into account the development and evolution of virtual football. To this end, FPF eFootball and USP (Health and Performance Unit) plan to strengthen collaboration with a view to scientific studies on the performance of virtual football athletes. The partnership with Konami also includes betting on inclusion and social responsibility projects with the clear objective that virtual football is practiced by everyone.
With the FPF brand present in the game, the competitive ecosystem of eFootball PES at national level gains new strength and will be one of the great bets of FPF eFootball, as reinforced by the division coordinator, Raul Faria: “This season we will have three new competitions for eFootball PES 2021, in addition to the national qualifier for eEuro 2021. Our focus is to create more conditions for athletes and clubs to bet on eFootball PES and increase the competitive level in Portugal. We have great ambitions for the National Team and we want to be in the final stage of eEuro 2021. This partnership with Konami will create conditions for the development of grassroots at the level of eFootball PES”, He said.
The PES Challenge will be the first major competition of the season and in addition to a prizepool, it will qualify the two finalists for the pre-call for the eEuro 2021. Registration will open in November.
Komani and FPF together to promote eEuro 2021 and Euro 2020
With the final stage of Euro 2020 scheduled for the summer of 2021, the National Team, the current European champion, is highlighted in the eFootball PES 2021, Konami’s video game that holds the rights to the UEFA competition. Thus, the two entities join forces in promoting the two competitions and in the synergies that can be created in the relationship between them.
For Nuno Moura, CMO of FPF, this partnership promises to take the FPF brand to thousands of virtual football fans around the world: “FPF has one of the most developed efootball projects in the world. We are very pleased to collaborate with Konami on a global level, assuming ourselves as an innovation platform that will help in the evolution of this modality. More than entertainment or competition, we are developing a system that will bring players and fans closer to the sport they love more than ever, whether through a game played on a console or in a stadium, all in an absolutely complementary way . We will engage the next generation of football fans from around the world and find new methods to boost and boost their participation. We strongly believe that this collaboration can produce innovative results for the entire football industry”.
Jonas Lygaard, Senior Director – Brand & Business Development at Konami Digital Entertainment, BV added: “We are grateful and honored by the FPF to share our vision of efootball and to be the example for other football associations to follow the same path. With eEuro2021 coming and much more on the horizon, we are convinced that the partnership between these two entities could be another step in the affirmation of this growing modality”.