LG surprised the market this year with the launch of the LG Wing. This equipment is equipped with a screen that rotates to offer us a secondary screen and quickly won the title of the most revolutionary smartphone of the year.
However, it seems that the South Korean has a new asset up its sleeve. According to the publication The Elec, LG is preparing to launch a smartphone with a roll-up screen already in March 2021.
LG prepares to launch the first smartphone with roll-up screen
If there is a company with the technical capacity to launch a smartphone of this kind, it is LG. South Korean technology is well acquainted with the technology, as it already has a roll-up screen television on the market.
Under Project Explorer, LG now wants to transition this technology to its smartphones. The idea will be to enlarge the equipment screen when the user wants and in the proportion that he wants.
At the end of the presentation of the LG Wing, the brand left a small teaser smartphone with a scrollable screen. In it we can effectively see a device on which its screen can be “stretched” as the user wishes.
For now, there are no great details regarding this revolutionary smartphone. In the near future it is likely that more details will be revealed and that will elucidate us about what the device will really be like.
LG returns to the range top market in 2021
Before we get to know the first smartphone with a scrollable screen, LG will introduce a new conventional top of the range. This should arrive at the beginning of next year, even before the launch of the model above.
This new top of the range should be part of the V line and will feature the Snapdragon 875 processor. In other words, nothing out of the ordinary in this product, which will certainly make it difficult to stand out in the market.
Company begins to recover financially and in the market
The past few years have not been financially positive for LG, which has forced it to rethink its strategy. In this sense, the South Korean gave up the top-of-the-range market to bet on more affordable models.
This strategy started to give positive results in the past quarter, with the company recording a revenue of 1.28 billion dollars. This is a slight improvement from 1.27 billion in the previous quarter, but it shows that the company is finally reaching the desired stability.
Perhaps that is why LG is already thinking about returning to the top end market. It will be interesting to know if this will work well or if the company will plunge the recession into a spiral again.
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