It is the shepherd’s response to the shepherdess. Questioned by eight civic associations, Apple reaffirmed in a recent letter its desire to protect users’ personal data. The firm stressed that it did not want to “swallow more data” to provide a supposedly better service, unlike Facebook, which it scathingly cites as the perfect bad example in this area.
“Facebook executives have made it clear that their intention is to collect as much data as possible on proprietary and third-party products, in order to develop and monetize detailed profiles of their users. And this contempt for user privacy continues to spread (…) ”, we can read in this letter.
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The answer was not long in coming. In a statement Sent to The Information, a Facebook spokesperson believes Apple is not as holy as it claims to be.
“The truth is, Apple has extended its business to advertising and, with its upcoming changes in iOS 14, is trying to move the free Internet to paid apps and services that they take advantage of. As a result, it uses its dominant position in the market to prioritize its own data collection while making it nearly impossible for its competitors to use the same data. He claims it’s a matter of privacy, but it’s a matter of profit (…) It’s all part of a transformation of Apple’s business, shifting from innovative hardware products to software and media-based. data. “
Unfortunately, these accusations remain a bit too vague and give no details of how Apple is profiting from this supposed data collection. This muscular exchange proves, however, that the rivalry between the two groups is very real.