Shure through its distributor in Portugal and Spain EARPRO joined forces with Adam Levine to officially present the AONIC 50, its noise-canceling wireless headphones and AONIC 215, a True Wireless reference with Sound Isolating technology.
After their presentation at the CES fair this year, the AONIC 50 and AONIC 215 were acclaimed by the press, as well as distinguished by outstanding technology and audio critics.
Designed to provide sound quality for both work and leisure
With a design that draws on decades of professional audio experience, the AONIC 50 noise-canceling wireless headphones deliver premium studio quality in their sound, with exceptional comfort and durability.
The AONIC 50s are the first wireless headphones from Shure, and include adjustable noise cancellation to help eliminate distractions and allow a truly immersive experience at the press of a button. Users who want to interact with the outside world can activate Ambient Mode to hear what is happening in the nearest environment.
Its 20 hours of battery life on a single charge provides a week of use without recharging. Touch controls offer quick access to answer calls, adjust volume or interrupt music with just the press of a button. AONIC 50 wireless headphones offer Bluetooth® 5 wireless technology for optimized stability and a range of up to 10 meters. They also include a high performance amplifier, and are compatible with multiple audio codecs, including Qualcomm, aptX ™, aptX ™ HD, aptX ™ Low Latency audio, Sony LDAC, AAC and SBC.
For when we can’t use Bluetooth, the AONIC 50 wireless headphones also allow us to connect them to various accessories via a 3.5mm analog audio cable, which guarantees seamless connection to any device, including laptops for video calls. .
High quality sound anywhere
Built with the same design that musicians use for in-ear monitoring on stage, True Wireless headsets with Sound Isolating AONIC 215 technology deliver an impressive audio experience with crisp sound and enhanced bass. With exceptional comfort and a secure fit in the ear, the earbuds remain fixed, even during activities that produce a lot of movement. Sound Isolating technology blocks unwanted noise with the push of a button, and Ambient Mode allows users to hear the outside world when they need it.
The True Wireless AONIC 215 headsets offer 8 hours of autonomy, which together with the three additional full charges that can be made thanks to the included robust carrying case extend the autonomy for a total of up to 32 hours. Equipped with the premium headphone amplifier, the AONIC 215 are compatible with multiple codecs, including Qualcomm aptX, AAC and SBC and offer Bluetooth 5 wireless technology for optimized stability and a range of up to 10 meters.
The AONIC 215s include the same award-winning modular design for which Shure Sound Isolating earphones are known. Users can quickly switch between wireless and wired mode through the corresponding accessories. In addition, the True Wireless adapter with Secure Fit can be purchased separately, which easily transforms any detachable model of Shure earphones with Sound Isolating technology into True Wireless earphones, including the SE846, SE535 and SE425 models.
“The modular design of this product allows users to transform True Wireless AONIC 215s to wired headsets in a matter of seconds, without having to purchase a second pair of headsets to access any of the other technologies,” explained Matt Engstrom, director of Shure’s Global Product Management department. “If you want to switch between listening wirelessly on your phone and connecting by cable to a laptop for a video call, you just need to press a button, so we preserve the same high-quality audio performance.”
Personalized listening experience with the ShurePlus PLAY app
Using the free ShurePlus PLAY application, users can customize noise canceling levels and Ambient Mode. Available for iOS and Android, the PLAY application is itself an equalizer music player, compatible with standard, high-resolution music files.
In addition to its main functions, the PLAY application allows users to customize the tone and voice of alerts for important notifications, such as on and off, confirmation of the connection and low battery level. The PLAY application can also be used to update the firmware of the AONIC 50 and AONIC 215 headsets.
The brand has been working with Adam Levine and the Maroon 5 for over a decade
The band uses Shure microphones, monitoring systems and digital wireless systems, both for live and studio performances. Their new collaboration extends to consumer products, which offer users the same Shure sound quality that so many artists like Levine trust to record and play their music.
The launch includes a multiplatform marketing campaign with Levine as the face of the new AONIC line, incorporating the company’s long tradition of supporting musicians who trusted the Shure team on stage and in the studio. For decades, legendary musicians like Elvis Presley, The Beatles, Jimi Hendrix and Aretha Franklin, and today’s top artists like Levine, Jennifer Lopez, Luke Bryan and J Balvin, have trusted the Shure team.
Developed by VaynerMedia and VaynerProductions, the campaign focuses on videos that include the hit “Memories” by Maroon 5, in its remixed version by Dillon Francis. The campaign’s slogan, “For those who make music and for everyone who appreciates it”, highlights the connection that artists develop with their fans through music.
“Working with Adam has been a key decision, given our longstanding relationship and popularity around the world”, said Eduardo Valdes, director of Global Marketing and Audio for Musicians and Consumers at Shure. “This campaign aims to bring together artists and fans, and capture the emotion and inspiration that artists provide through their music. From the initial recording sessions in the studio to the official release of an album, Shure brings our legendary studio sound quality to music lovers with AONIC devices, which provide a high-fidelity, world-class experience, regardless of where users are located.
The AONIC 50, AONIC 215 and the True Wireless adapter with Secure Fit are currently available in the Portuguese and Spanish markets.
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