All the negavity around the launch of Cyberpunk 2077 made CD Projekt RED lose more than 50% of its stock market value in just one month. An unacceptable result, if you think that Cyberpunk 2077 should have dragged the software house into a new era of wealth and power.
The Polish company, which up to a few months ago stood as the richest software house in Europe, even stealing the seat of Assassin’s Creed Ubisoft, is now drowning in a sea of lawsuits, class actions and government actions to protect consumers. Long story in brief: the game, once it hit the shelves, wasn’t ready.
To prove it, in addition to the many missing vital mechanics, is the disastrous technical state in which it finds itself especially on older consoles. Large and small patches are expected throughout 2021, while angry fans can now officially ask for a refund through any purchasing channel. On the PlayStation Store, moreover, the game is also currently unavailable.
We don’t know when the situation will settle, IF it will fix. According to experts, by the way, it is unacceptable to them that the biggest project they were working on turned out to be a similar double-edged sword.
Unlike an Ubisoft, in fact, CD Projekt RED has no quick side projects to jump into: it is likely that their next title will be seen in a decade or so, and it is Cyberpunk 2077 that must keep the whole shack until then.
While multiplayer, expansions, and next-gen releases have been postponed until a later date, one wonders how will CD Projekt survive what is undoubtedly the toughest period of their corporate career. According to DFC Intelligence, however, this could be the perfect time for an acquisition.
None of this would have happened, in fact, if the team had had a larger publisher behind them to allocate the project and, perhaps, to maintain order on the upper floors.
While analysts are wondering what could have been the best move (postponing the game once again, perhaps, no longer seems so much a media suicide). The company’s reputation is now tarnished and, for this very reason, it could now be there perfect candidate for an external acquisition.
DFC Intelligence, a reference point for market analysis in the gaming field, points to Microsoft as a possible candidate, although the course of events may have changed their minds.
So many voices saw Microsoft interested in CD Projekt RED before it ended up acquiring Zenimax and Bethesda. It is likely that the American giant was faced with a choice, and that this choice then fell on the house of The Elder Scrolls e Fallout.
Buying CD Projekt would be a risky move, right now, but also a strategy that someone could implement, given the low value of its shares. Who will be the lucky one?