With the birth of Stellantis, fruit of the merger between FCA and PSA many wondered what happened to the Lancia brand. Although it has a very important history behind it, even on the motorsport front, today it markets only the Ypsilon. A model that certainly sells very well in Italy but which has now come to an end. It was therefore feared that Stellantis’ new industrial plan could put an end to the history of this brand.
Yet, it seems that there may still be a future for Lancia. Let’s see why.
Within the complex and long organization chart of Stellantis, Lancia was included in the same Premium brand group where they are also present Alfa Romeo and DS. To all this we must add that he was chosen as CEO Luca Napolitano, an experienced manager who comes from FCA where he was head of the EMEA area of the Fiat and Abarth brands. These are two clues that suggest that it will aim at the relaunch of Lancia.
In any case, nothing official has been said and therefore only with the arrival of the Stellantis industrial plan will it be possible to understand exactly which direction will be taken. Trying to make some considerations, it is possible that the new Group is thinking about launching a new generation of the Ypsilon, perhaps focusing on a premium and electric model, using either the platform of the new electric 500 or those already used by PSA for its battery models.
With the SUV market in strong growth, it is possible that some model of this type with the Lancia brand will arrive, exploiting the synergies of the merger. And if you want to dream a little, you could think of a return to the world of motorsport even if this seems very difficult. The clues, however, lead straight to a relaunch of Lancia but at this point all that remains is to wait for the industrial plan of the new automotive group to find out more. (Here everything you need to know about Stellantis)