Bitdefender has unveiled important changes in its Partner Advantage Network channel program, designed to maximize the profit opportunities for partners and make their collaboration with Bitdefender as easy as possible.
Program updates promise partners to sell Bitdefender’s advanced cybersecurity solutions and services for threat prevention, detection and response, whose growth rate is double that of the endpoint protection market in 2020.
In 2020, Bitdefender has increased the number of active channel partners by 21% and significantly increased the turnover of the channel compared to the previous year.
Building on this success, the expanded channel program offers commercial, marketing and operational support to increase competitive advantage, deliver unique customer value and maximize profit opportunities for partners.
The program Partner Advantage Network offers several tiers with benefits more consistent as partners increase sales of Bitdefender solutions. The program also qualifies partners based on their specialization in products and services.
These are the news: protection of the “incumbency” status. Incumbent partners enjoy greater protection in the customer renewal phase for Bitdefender cybersecurity products thanks to the offer of a financial advantage.
The improved program delivers higher profitability and premiums, which are automatically tracked and calculated, for those partners who strengthen relationships with their customers and keep renewing their Bitdefender licenses.
New revenue opportunities: Channel partners can have greater revenue opportunities than their current offering of security products and services thanks to Bitdefender’s endpoint detection and response (EDR) solutions, including extended detection and response (XDR), cloud workload security and managed detection and response (MDR).
Improved the experience of using the portal for partners who can access important content and sales and marketing tools. An intuitive centralized dashboard provides partners with the visibility of their situation and access to lead generation programs and sales support throughout the entire sales cycle.
Partners also have access to a new e-learning platform that hosts technical and commercial tutorials, with in-depth training courses on sales of all Bitdefender products and services. THE content available on the platform is designed to help partners conclude deals and to foster relationships with customers and are constantly updated.
“As a leader in the cybersecurity market, Bitdefender once again improves the level of channel partner programs to support their growth and profitability, capitalizing on the huge demand for advanced endpoint security technologies,” he said. Steve Kelley, president and general manager of Bitdefender Business Solutions Group.
“The benefits and enhanced features of our Partner Advantage Network program are based on direct feedback from more than 20,000 channel partners and make our program one of the most profitable in the world for resellers and distributors».