Although the overall spending of Italians for gaming is soaring, the number of players has decreased slightly compared to last year. Reading the data of the surveys made by GameTrack and conducted on behalf of IIDEA (formerly AESVI), we note how the number of gamers in Italy was 16.7 million compared to the 17 million recorded the year before.
in essence, IIDEA states that the player base “Remains substantially unchanged” as it represents 38% of Italians between the ages of 6 and 64, compared to 39% in 2019 of which 9.4 million are men and 7.3 are women.
The largest age group is the 15-24 year old group with 4 million players, then the band between 45 and 64 years with 3.8 million active players. The 25-34 members of the group follow with 3 million and the 35-44 at 2.4 million. Users aged 6-10 (1.8 million) outnumber 11-14 (1.7 million).
Although the number of gamers has decreased, Italians spent more time playing with an average of 8 hours a week: half an hour more than last year. During the first wave of COVID19, play time was estimated at 8.5 hours per week, then dropping to 8 hours today.
Specifically, the Italians spent 6.9 hours in front of a PlayStation 4, the most popular platform, closely followed by Switch with 4.7 hours on average.
As for the next-gen, IIDEA does not have sales data but it seems that Xbox Series X and Series S users seem to be the most assiduous: they spend an average of 4.2 hours playing with Microsoft’s next-gen compared to 3.3 hours spent on the PlayStation 5. Mobile games are played for an average of 5 hours per week and the PC records 4.7 hours of use. As you can see, mobile devices are also the most used platform (10.7 million) with a clear advantage of the Android system.
This is the list of the best-selling titles in Italy in 2020:
The football games are obviously the masters: FIFA 2021 and 2020 respectively occupy the first and third place in the standings. Between the two Ip of Electronic Arts, another giant of the videogame market creeps in as Rockstar Games’ Grand Theft Auto 5.
The favorite genres of the Italian market are action and sport games for consoles, while on the PC side users prefer action and adventure.
Another interesting fact are the sources where Italian gamers find out about their favorite hobby: 38% do it thanks to word of mouth with friends, 28% on social media and 26% on YouTube. The relationship between users and social media was also analyzed by the IIDEA report and it turns out that most of them are registered on the Facebook platform (66%), followed immediately after by Whatsapp (60%). It is also interesting to see how the social platforms themselves are not considered as the best place to talk about video games: 61% of respondents do not indicate any of the social networks on the list provided by the pollster in charge.