Epic Games bought ArtStation, a site that allows artists, mainly in the gaming sector but not only, to create their own professional portfolios and sell their digital works of art. ArtStation was founded in 2014, and over time it has reached a decent level of popularity; Epic explained that it aims to expand its community of artists and content creators, significantly reducing sales commissions:
- From the current 30% it will drop to 12%.
- For ArtStation Pro subscribers they will drop from 20 to 8%.
- For promotional offers and discounts decided independently by the artist they will drop to 5%.
Epic also said that ArtStation Learning, an educational section containing video lessons, will be free for all until the end of 2021.The site will remain independent from Epic, maintaining brand and identity, but will collaborate with the Unreal Engine development team. The goal is to provide creators with more tools, resources and connections to artistically evolve and improve content. Of course, it will not become mandatory to use Epic’s graphics engine to publish content on ArtStation.
Epic (and in particular the Unreal Engine team) has been supporting ArtStation for some time: in fact, last year Tim Sweeney’s company gave her one of its MegaGrants, a non-repayable loan to support developers, professionals, media, creators, students and teachers in the video game industry. $ 100 million had been allocated for the entire operation.
The economic details of the agreement have not been revealed, but it is interesting to observe that just over two weeks ago Epic received a new round of investment from Sony, amounting to 200 million dollars.