One of the ways in which Epic Games has tried to gather more and more users within its digital marketplace is undoubtedly that of keep giving away free titles to users, as well as securing a series of exclusive storms of great weight.
Several players now have very respectable libraries on Epic Store only thanks to the gifts that Tim Sweeney’s company has given from December 2018 to today. But how many are convinced later to buy on the store, preferring it to Steam or other digital platforms dedicated to PC gaming?
Well, the documents relating to the legal dispute between Epic Games and Apple, which have already made it possible to get acquainted with interesting background on the implementation of the cross-play of Fortnite on PlayStation, also give us an answer to this question. As you can see by taking a look at the diagram at the bottom of the news, it seems that about 7% of the players who have entered the store to redeem at least one free title have subsequently made a purchase through an actual monetary transaction. However, it must be specified that and give date back to the middle of last year, and that to date the figure may have varied.
The pursued policy of the company has led Epic Store to close its annual financial statements with a net economic loss, but the campaign to secure new exclusives and other games to be distributed for free will continue: the leaders of Epic are certain that in 2023, when it will have grown to sufficiently according to forecasts, the store will become financially profitable. Speaking of gifts, we remind you that from 6 to 13 May you have the opportunity to download a new game for free from the Epic Games Store.