Facebook and Instagram have added a new notification on iOS, through which advertise user data tracking as a way to “keep the app free”. Here’s what’s happening.
As you can see in the tweet below, with the new iOS update, app developers are forced to ask the user for permission to “track some of the data from the device to improve advertisements.” It is explained that information “about your activities received from other apps and websites” is used to “show advertisements that are more personalized, help Facebook stay free and support businesses that rely on advertising to reach their customers. ”
Facebook has repeatedly criticized iOS privacy updates, saying such changes could harm small business owners who rely on the advertising network to reach their customers. Facebook said Apple encourages new business models for apps that rely less on advertising and more on subscriptions, which can potentially give Apple a share of the revenue.
This “tracking allows us to keep Facebook / Instagram free” tactic seems contrary to Facebook’s original motto: “free forever”. This slogan, however, was silently removed as early as 2019 from the Facebook homepage and even the CEO – Mark Zuckerbarg – has never completely denied the possibility of a paid version of the social network.
We also point out that Facebook has acquired Downpour Interactive: the Onward team enters Oculus Studios.