Australian retailer Officeworks has decided to block the sales of AirTags because they pose a possible safety risk for children.
AirTag dangerous for children?
Second Officeworks, a child can easily access the removable battery of the AirTag and then swallow it. The choice was therefore made for safety reasons, at least according to initial information shared by the retailer.
The Australian Competition & Consumer Commission (ACCC) has confirmed that it is aware of concerns about the ease with which the AirTag battery can be accessed, although Apple says the system meets all the required criteria thanks to a two-step process.
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“AirTag is designed to meet international child safety standards, including those in Australia, requiring a two-step push-and-turn mechanism to access the user-replaceable battery. We are following regulations closely and are working to ensure that our products meet or exceed new standards, including those for package labeling, well in advance of the required timeline.“Said an Apple representative in an email sent to Gizmodo Australia.
The risk for Apple is that users continue to buy from the competition, with Tile at the forefront.
Tile a i problemi antitrust
Just the CEO of Tile stated that Apple is blatantly benefiting AirTag with some iOS features not accessible to third-party tracker manufacturers.
“We welcome Apple’s competition“, Said CJ Prober, “But we think it must be fair”. Prober added that when Apple launched its “Where Is” app in 2019, it also made a number of changes that made it very difficult for customers to enable Tile.
If you look at the history between Tile and Apple, we have had a very symbiotic relationship. They sold Tile in their stores, we were highlighted in 2019 at their Worldwide Developers Conference. Basically now the main points of differentiation of AirTags compared to Tile are related exclusively to the functionalities of the platform to which we do not have access. Seamless activation is one example and another is ultra-broadband.
Prober states that Tile insisted on getting developer access to the Ultra Wideband U1 processor Apple, but was denied by the company. However, Prober says Tile is confident in its future. “The good news is that Tile is very well positioned, we have a very different cross-platform of products. We have a lot more factors, you don’t need an accessory to attach it to your things, we have a better reach, so we have a lot to offer from a product point of view. However, we want a fair battle.
Tile is part of the Coalition for App Fairness, along with Spotify and many others, and has provided testimony in the ongoing trial between Apple and Epic Games regarding the App Store.