Apple is aiming to boost its business on the App Store based on ads and to do so today sent a note to the developers to show more clearly the potential offered by the promotion of the App Store.
The new promotion tools of the App Store have been tested extensively during the beta testing phase of iOS 14.5 and now Apple has finally begun to open its doors to all developers, pushing on the concept of “being found before being searched” . Developers could pay to appear best in App Store searches but with these new tools you can now appear in the Recommended section of the Search tab, without the user actually typing anything.
This new tool has obviously not lost an opportunity to generate new controversy by competing advertising networks, which denounce an abuse of dominant position by Apple to give an unfair advantage to its advertising network. With the arrival of the tracking transparency function, they also fear a large drop in the revenue generated by ads, obviously due to a high percentage of refusal by users to allow tracking.