With this threat, Facebook hopes that iOS users will allow data tracking for Facebook and Instagram after the latest privacy update.
“Help keep Facebook free of charge” pic.twitter.com/mOB9WJpz9A
— ashkan soltani (@ashk4n) April 30, 2021
Since its inception in 2004, Facebook has always been a free platform. We do not pay with money, but with our data to use the platform (although we did not know that in 2004). Until 2019, Facebook has always explicitly stated that the platform is free ‘and always will be’. Since August 2019, Facebook has become more cautious with its promises, but Zuckerberg has always maintained that Facebook and Instagram will remain free for consumers.
Social media platforms are looking for new sources of income to become less dependent on digital advertisements. Twitter also wants to introduce a subscription system. Yet Facebook cannot just decide to stop offering their platforms for free any longer. Soltani notes that antitrust proceedings would be guaranteed as Facebook would have lured anyone who signed up for 2019 with false promises.