The process of Epic Games and Apple is wreaking havoc in the video game industry. An industry much more complex, intertwined and secret than expected, in which Epic Games, apparently, played the lion’s share. This is mainly due to Fortnite, a battering ram that placed a truly exaggerated bargaining power in Tim Sweeney’s hands. So much so that a few days before Epic Games’ abandonment of the App Store, the CEO of Epic Games had asked Phil Spencer if he could make Xbox Live gratis, in order to take advantage of “the extraordinary opportunity for consoles and PCs”. Except that at that moment Spencer had so many things in his hands, among which, literally, “carry xCloud on other consoles“.
We will talk at length about the confidential cards brought to trial between Epic Games and Apple. We tried to analyze the information released yesterday in Epic Games against Apple: the video game industry is naked, but what came out today could be even bigger.
In fact, there is talk of the days preceding the release of Fortnite Season 14 and with it the move of Epic Games to exit the App Store. About a week earlier Tim Sweeney, the head of Epic Games, sent an email asking Microsoft if it was possible. make Xbox free Live for free to play games like Fortnite. A possibility that Sweeney and Spencer had discussed before.
With the arrival of Fortnite Season 14, the Mega Drop of 20% and the collaboration with Disney and Marvel “Epic Games is confident that its August plans will provide an exceptional opportunity to highlight the value of the console and PC offering in contrast to the mobile platform and to capture new users.” Sweeney also offers collaboration to Microsoft, Xbox and Windows.
Phil Spencer, however, was unable to give Microsoft full availability to Epic. “You will have seen our partnership with Samsung and the push and pull with Apple. At Microsoft’s top levels, we are convinced we want to go this route and expand our capabilities as a console,” wrote Spencer. “I want to let you know that I know your point of view on porting xCloud to other consoles (I have not given up), taking F2Ps out of Gold (we will get there and I will want a partnership with you) and the idea of collaboration between our stores are things I want to compare with you to make progress. These are things I’m working on, but not right away. ”
To which Sweeney responded by saying that he totally understood and hopes that Spencer “appreciates fireworks”. That is the uproar that led to this process. And let’s imagine Phil Spencer is a little less now that his private emails have been made public …