GameStop, as we know, is undergoing a major internal restructuring, and this seems to be aimed at e-commerce. The most famous videogame store in the world is in fact about to open a gigantic structure of over 65,000 meters squares to facilitate the transition e become, in effect, a real online store.
GameStop to be honest already offers a more than discreet online service, but the company seems willing to push more on this market sector. This plant should be operational by the last quarter of 2021 and will help the company precisely “Increase its product offering and ship them all over the East Coast”.
The new head of the company, Ryan Cohen, said he wanted to increase the number of products sold by the store, in order to increase e-commerce. Cohen also said he plans to gradually close some brick-and-mortar stores in order to maximize online profits.
This therefore means that the company actually wants to move from a physical store chain to a real online store, which will aim to become a competitor to Amazon in the video game sector. And from Amazon, Cohen hired some key people to help with this transition.
A very sensible choice by Cohen, especially if we consider how online sales have grown by almost 200% in this last year, to be precise 191%. And you, what do you think? Tell us in the comments, as always. In the meantime we remind you that GameStop is also opening up to PC gaming.