The number of downloads of the Clubhouse application plunged deeply during the month of April. What’s going on with the audio chat platform?
We couldn’t stop talking about the past months Clubhouse. The audio chat platform has long been the hype of the tech world. Clubhouse saw the light of day in the summer of 2020. Even before its launch, New York Times tipped the application as ‘the next big thing’ to emerge from Silicon Valley. Those predictions turned out to be true. Despite the exclusivity for iOS and the invitation system, Clubhouse managed to convince millions of users in less than a year. Performances by famous figures such as Mark Zuckerberg and Elon Musk naturally contributed to this. But the hype seems to have passed its peak already.
This is evident from figures from Sensor Tower communicated to Business Insider. Clubhouse peaked in popularity in February, when the application was downloaded almost 10 million times from the Apple App Store. Since then, the monthly download figures have fallen dramatically. In March, 2.4 million iOS users downloaded the application, last month the number of downloads dropped to under one million.
Waited too long with an Android version?
How come Clubhouse’s popularity is declining? Perhaps the absence of an Android version plays a major role in this. That iOS exclusivity seemed to do the application well in its early days, but there comes a point where it no longer works. And that point seems to have been reached. Still, the Android version is not yet to arrive. In March, Clubhouse announced that technical hurdles are holding back the launch for Android and has been silent around Clubhouse for Android ever since.
The absence from the Play Store has contributed to another factor that may explain the declining download figures: increased competition. Social media companies saw an opportunity to offer an identical service to their Android users. Twitter, which initially set out to acquire Clubhouse, was the first to jump on the audio chat cart with their Spaces platform. The rollout of Spaces is gradually gaining momentum. Facebook’s plans to launch a Clubhouse copy are also becoming more concrete.
Clubhouse may have already passed its peak. However, the application will not quickly disappear into anonymity. According to the analysts at Sensor Tower, the community is very loyal and they continue to use the application very actively.