The channel ESPN, Marvel and NBA kicked off an unprecedented collaboration with yesterday’s match between Golden State Warriors e New Orleans Pelicans thanks to a special presentation / event entitled NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes in which the players “interacted”, in an original storyline, with Iron Man, Black Panther, Captain Marvel, Captain America, Black Widow and Doctor Strange.
The details of the collaboration between Marvel e NBA
It wasn’t just about animating the themed pre-part graphics Marvel, during the meeting itself, in fact, three Warriors players (Stephen Curry, Draymond Green and Andrew Wiggins) and three Pelicans players (Zion Williamson, Brandon Ingram and Lonzo Ball) were real special guards by the Marvel heroes.
Based on their statistics (points scored, rebounds, assists and blocks from which turnovers have been subtracted, wrong throws and unsuccessful free throws) they have indeed earned special Marvel Hero Point. The player of the winning team with the most Marvel Hero Point the first was crowned Marvel’s Champion to which others will follow in the coming weeks in as many games.
All this because a new and unknown threat is forcing the Avengers to broaden their ranks to the best athletes on Earth, and what better examples than the players of the NBA?
Mike Pasciullo, vice president of marketing and communications for Marvel Entertainment, said:
ESPN, Marvel and the NBA have for years brought sports and superheroes together through comics, documentaries and other forms of storytelling that celebrated athletes and their extraordinary abilities. NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes is just the first of a series of initiatives aimed at bringing the revolutionary storytelling of the Marvel Cinematic Universe to NBA games and showing fans the unprecedented point of view of the Marvel heroes on the champions of the ‘NBA.
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