With the arrival of electrification (in force) in the automotive world, Nio is one of the manufacturers that bet and readily saw enormous growth. After all, the creation of 100% electric models is the focus for this Chinese manufacturer.
Therefore, the company’s rapid rise needs to be accompanied by an expansion of sales outlets, so arrival in Europe is coming soon!
In fact, everything indicates that the European launch will already happen in the second half of this year. The company’s vice president, Hui Zhang, said that Europe is one of the markets in which the awareness of environmental protection and sustainability has more strength, being obviously one of the key markets for the car manufacturer.
Even COVID-19 has not been able to slow Nio’s growth!
The company achieved unparalleled growth in the domestic market during the year 2020, in which each month reached new sales records. Something that interestingly happened due to the introduction of the new digital model ‘O2O’.
Having said all of this, is success in your home market sufficient to captivate European enthusiasts?
Probably not. This is because according to a study carried out by the company itself, two thirds of European buyers do not buy a car before testing it. Something that does not seem to concern Chinese consumers, who bought 88 thousand units through the Nio app.
What are the first models to arrive in Europe?
First of all, know that the company has four models available, and some of these have already managed, in their domestic market, to surpass rivals such as the very successful and desired BMW X4. In addition to that we also now have the incredible Nio T7 that can have up to 150 kWh of battery, and therefore, is ready to face the famous Tesla Model S.
That said, we will have more details on the 6th of May.
Is all this enough to attract buyers in Europe?
Furthermore, what do you think about this? Share your opinion with us in the comments below.