New documents emerged in the Epic Games v. Apple offer interesting details on the history of relations between Facebook and Apple.
As reported CNBC, documents shared by Epic Games show that the relationship between Apple and Facebook had been strained since 2011.
At that time, Facebook had not yet released a dedicated iPad app, which only debuted in 2010. Scott Forstall, then Apple’s software manager, emailed Phil Schiller and Steve Jobs about a meeting he had had. with Mark Zuckerberg just to talk about the porting of Facebook to iPad. At the heart of Facebook’s concern was the fact that Apple banned the inclusion of “embedded apps” in the iPad app:
I just discussed with Mark that they shouldn’t include Facebook embedded apps for iPad, neither in an app embedded web view nor as a directory of links that would redirect to Safari.
Mark was not happy because he considers these apps to be part of the whole Facebook experience, so he’s not sure if he wants to bring it to the iPad if we stay on our position. Incidentally, Facebook runs on Safari, so Mark has no interest in getting people to install a native app with fewer features.
At that juncture, Zuckerberg proposed some alternative solutions that would have allowed users to use the apps they had installed in the past on the platform, but in the end no compromise was reached. “I don’t see why we should acceptWrote Phil Schiller. “All of these apps won’t be native, won’t have a relationship or license with us, won’t review them, won’t use our APIs or tools, won’t use our stores, etc.“. After a few weeks, the Facebook app for iPad was still launched without several features related to the internal apps.
In one of these emails, Steve Jobs used the word “Fecebook” instead of “Facebook”, probably to despise Mark Zuckerberg’s social network. Since, the relationship between Apple and Facebook they became more and more tense.
App Store e Project X
The trial documents also show that, since 2009, the revenues of the developers present on the App Store have increased 10 times. In December 2009, the store’s annual revenue was $ 1.2 billion, while in 2019 it reached $ 12 billion.
Apple has also supported some of its privacy and security arguments. For example, stating that iOS devices boast the lowest percentage of malware infections. Apple’s mobile operating system accounts for about 2% of total malware infections, compared to 39% for Windows, 27% for Android, and 33% for other operating systems.
During the trial it also emerged that Simon Lancaster, the former Apple employee sued for alleged theft of trade secrets on Project X, denied the main allegations, but admitted speaking to a reporter in exchange for some positive articles about some startups he had invested in. The former employee said he did not disclose trade secrets or share information with competitors, but simply talked about technology issues and working conditions at Apple supplier factories in China.