Believe it or not, but the business of video games is now heavier than that of cinema AND music combined! When we rethink its beginnings a few decades ago, what road traveled … Is it hardly?
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And this is a study published last Thursday could not be more “official” by the consulting firm Accenture, who says so. Indeed, according to the data collected by it, the video game market now represents more than 300 billion dollars in revenue worldwide!
Thank you, the pandemic?
A colossal figure which has obviously been able to benefit (so to speak) by the impact of the pandemic and the rise of mobile games, according to this study. In fact, the video entertainment industry is now heavier than the music and film industries combined. Details that the study in question was carried out on 4,000 players in four of the largest world markets (China, Japan, United Kingdom, United States).
Thank you women?
Seth Schuler, Head of Software and Platforms Industry at Accenture, also states:
With the emergence of new gaming platforms and changing demographics, video game companies are increasingly less product-centric and more experience-centric. The industry must strike a balance between the needs of its new followers, who care deeply about their online interactions, and the expectations of their most loyal players who remain the most lucrative customers.
The video game market is now 2.7 billion players worldwide and has grown by 500 million users over the past three years. According to indications, it should continue to swell, gaining 400 million players by the end of 2023. Among these new players, no less than 60% more women!
Still according to the Accenture study, 30% are under 25 years old (a real generation renewal) “and a third of them define themselves as non-white” and greatly appreciate mobile games, “new” iron. launches industry and undoubtedly among the next levers of growth.
The study also reveals that long-time players are predominantly white males over the age of 25. Many of the participants report playing video games to find friends and / or find the same focus, especially during the pandemic that has isolated gamers.