Signal’s Instagram Ads Denied
Signal wanted to show how much data the social network collects and had purchased advertisements from Instagram. In a blogpost Signal explains that advertisers are allowed to view and exploit Facebook’s data, but are not allowed to show the data to users. Signal explains in the blog post how companies such as Facebook work to collect as much data as possible and then sell it. “Being transparent about the use of data is apparently enough in the world of Facebook to get banned,” Signal said. “The only acceptable practice is to hide what you are doing from your audience.”
The blog post shows examples of the commercials it planned. These show how ads are tailored to your profession, location, eating preferences and sports interests. For example, one of the texts reads: “You see this ad because you are a newly married pilates instructor and you like cartoons. This ad uses your location to show you are in La Jolla. You like parenting blogs and think about LGBTQ adoption. ” Signal CEO Moxie Marlinspike posted another example on Twitter, using very personal information.
It often happens that Facebook takes critical ads offline. For example, in 2019, a political ad was denied in which Senator Elizabeth Warren outlined her plans to split up Facebook and other major tech companies. According to Facebook, the ad violated the rules surrounding the use of the Facebook logo.
Signal tried to use Instagram ads to display the data Facebook collects about you and sells access to.
— Moxie Marlinspike (@moxie) May 4, 2021
Facebook is making more and more money from data
It’s no surprise that Facebook exploits user data. It is the company’s main source of income. However, few people are aware of how accurately Facebook knows your hobbies and interests. It makes Facebook quite a bit of money. In the first quarter of 2021, $ 26.17 billion in advertising revenue was generated. That is 48% more than last year.
Although Facebook’s overall popularity has fallen somewhat, people continue to use the company’s apps and services. According to Facebook, the higher turnover is due to an average higher price per ad and the fact that more ads were shown. Until recently you were still reasonably safe with WhatsApp, but due to a change in conditions, WhatsApp will also share personal data with parent company Facebook outside Europe. According to WhatsApp, it is necessary to ensure that chats can be saved on Facebook servers.
Mark Zuckerberg uses Signal
Facebook himself turns out to be CEO Mark Zuckerberg Signal, but it could also be that this is just to keep track of what the competition is doing.