Twitter has decided to purchase Scroll. The amount of the deal was not specified. Scroll on a subscription basis ($ 5 per month) offers the ability to turn off ad serving on partner sites. For this, third-party cookies or a browser extension are used. The funds received are then distributed between the partner sites visited by the subscriber.
Twitter is working on its own subscription plan, which will include Scroll, its recently acquired newsletter service Revue, and a number of in-house developed services. According to Scroll CEO Tony Hale, Twitter’s ambitions exceed people’s expectations.
After purchasing the Scroll service, it will stop accepting new user registrations. No changes are planned for existing customers in the short term.
Twitter VP Mike Park hinted at the company’s plans for a new acquisition. Twitter is supposed to integrate Scroll directly into its broader subscription, which in particular will send a little money to Revue newsletter authors. But for now, the company is not ready to share more details.
A source: The Verge