It’s no secret that many are already proposing, for example, GTA VI… And when, in a few years, players start typing “GTA VI game buy”, these are the stores that will recommend Google.
Most likely, the “seller” of Frostpunk 2 acted precisely on this model. If sooner or later he has to give out the “purchased” keys, he will be able to do it, even if he loses money on it: he will buy at a higher price than he expected. But it can also simply return the money to customers, stating that “unfortunately, the purchase is impossible.”
Is it ethical? Not really, although such actions are quite typical for the market. But there is no “theft” in them. This is one of the rules of a hard free market, and all marketplaces adapt to it, not just Kinguin or G2A, but also Allegro or eBay.