Google wants to focus on local reviews of applications in the Play Store from November 2021. That applies to all types of devices.
From November, Google will open its Play Store adjust here and there. One of the changes is showing local reviews. Anyone who downloads an application on their smartphone often checks the reviews first, even if the app is free. However, you often get to see reviews in a different language and the search engine giant wants to do something about that. For example, anyone living in Japan or Belgium will from now on receive local reviews in their own language.
In addition, the intention is to show reviews from 2022 that better match the Android device you use. For example, Google will remove all reviews that are with the same model as yours and show them first.
That also applies to tablets, foldable smartphones, Chromebooks and smartwatches. According to the company, this will give an improved impression of other users’ experiences and what they can expect from the application on their device.
Local for developers
The customization is not only more interesting for users, but also for developers. Google wants to prevent certain local (negative) reviews about an application from having a global impact on the total rating. Suppose an app has a local problem where a bug has destroyed a set of functionalities, this will result in negative reviews that are therefore only relevant for that part of the world. Is there a bug in Japan and a Belgian wants to download the app? Then he won’t see the negative reviews around the local bug.