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The parade of strange advertisements continues. Today we’ve already seen a new Coca-Cola ad featuring a fictional game, and now Ubisoft has taken over the baton. The French developers decided to involve the popular Instagram blogger and host Anastasia Ivleeva in promoting Far Cry 6.
On the personal page of the Ivleevs on Instagram, a series of photos appeared where the girl is resting in the picturesque resorts of Yara, in the place where the main events of Far Cry 6 will unfold. The blogger calls this place “a real paradise”.
The Russian-speaking division of Ubisoft and Xbox is responsible for the advertising campaign. Netizens in the comments criticized the studio’s decision to involve Ivleeva in promoting the game. Some people don’t like the girl as a media person, while others were disappointed with the low quality of photo processing.
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