EA recently brought a name change to the FIFA soccer series in an unusually open manner. Now further background seems to be made public in this regard, because apparently the world association wants a whole lot of money for the further use of the name FIFA.
After decades of success, why should EA Sports move away from the name FIFA and possibly publish the football game as EA Sports FC in the future? According to a new report, money seems to play an important role.
Like the renowned New York Times Now announced that the world football association FIFA apparently simply wants too much money from publisher EA so that it can continue to use the name FIFA in the name of the series of games. For this reason, the talks about an extension of the corresponding contract recently stalled.
The current contract between EA and FIFA will expire after the World Cup in 2022 after 10 years. Therefore, the financial framework with regard to the continued use of the name FIFA and the FIFA World Cup in video games would have to be renegotiated.
According to the report, the world association FIFA is aiming for a hefty increase in previous pay. Translated into numbers, it is said to be an enormous sum: Allegedly, EA would have to pay the organization $ 1 billion for each world championship cycle, which is currently four years. For comparison: FIFA is currently receiving 150 million dollars from EA for the FIFA license. After the plans of FIFA to host a World Cup every two years in the future, caused a lot of criticism from fans, the reputation of a greedy bunch is apparently again being lived up to in this area.
Apart from the actual price, there are also other points of contention. These concern the extent of the exclusive rights of the players. FIFA wants to limit the exclusivity for EA in order to be able to develop further sales opportunities in the future. EA, on the other hand, would like to expand the scope further and include game highlights, tournaments and digital products exclusively in the future.
Should the quarreling parties disagree on these points, EA should push the switch to EA Sports FC (or another name) quite quickly. Licenses other than the FIFA branding – such as national leagues or club competitions such as the Champions League – are negotiated separately from the world association by EA. The cooperation with the players’ union FIFPRO has recently been extended. This means that numerous real clubs and players will continue to be featured in a football title in the future – regardless of whether it is called FIFA or not.