A future showcase for progressive “match 3”?
Edition Kommersant informsthat Sberbank bought the games.ru domain, which could have cost about $ 1 million. Experts have already named this purchase one of the largest in the .ru zone in recent years.
At the moment, Sberbank has not yet disclosed its plans for the domain, but there is every reason to believe that the company is going to place its own game store at this address, which is logical. That is, subscriptions to Sber’s profile services and games developed by the company both independently and in cooperation with partners can be sold there. The company’s representatives declined to comment on the purchase.
Analysts believe that the development of the gaming direction will help Sber to increase its share in the ecosystem market and compete with Yandex. Let us also remind that in the spring of this year it became known about the launch of the “Sberbank games” direction – it was launched by the bank’s subsidiary company “Sberinterrainment”. Then it was announced that within the framework of the new direction, a production center, a publishing house, an internal development studio and related services would begin to develop.
The source of the Vedomosti newspaper claims that the company’s investments in the new direction may amount to about $ 100 million. Sberbank did not comment on this information. It was also planned that the new segment will include the Gosu Data Lab division, which develops a voice assistant for Gosu Voice Assistant players, and the Gosu Data Platform analytical platform. Again, Sberbank did not specify whether the deal was closed.
According to domain investor Pavel Gross-Dneprov, the purchase of games.ru is one of the largest transactions for the sale of domain names in the .ru zone in recent years.
“The domain is really top-end – in addition to being one-word, it is also the name of an entire industry that is actively developing. Getting such a domain means claiming leadership positions in the games market, domains of this level are not bought just like that, ”Gross-Dneprov believes.
announcements and advertisements
RTX 3080 Gigabyte Gaming is cheaper than you think
Mega-oil top 3070 Gigabyte Aorus is cheaper than any Palit
-43000r on Gigabyte Gaming 3080 – lowest price
Inexpensive MSI RTX 3060 in Citylink
RTX 3070 in Citylink is much cheaper than elsewhere
-20000r on RTX 3070 Gigabyte Gaming – check the price
-39 000r on MSI RTX 3080
The price of 3080 Ti has collapsed – from 150 tr in XPERT.RU
12Tb Toshiba: Regard dropped the price by one and a half times
-35000р на RTX 3080 MSI Gaming
4Tb Barracuda has dropped in price by one and a half times at Regard
-17000р на RTX 3070 ASUS
“The gaming direction can help Sber to attract a new audience that has not previously appreciated the company’s content services,” said Denis Kuskov, CEO of Telecom Daily.