Today, October 19, 2021, the Stellantis Group held a press conference, where company representatives shared their results and talked about plans for the next six months. The main news was that from the second quarter of 2022 the Stellantis Ukraine group will become the official representative of the JEEP brand.
The history of the JEEP brand begins in the early 1940s, when it became clear that the United States would be involved in World War II. The military has offered 135 car companies to develop a prototype all-wheel drive reconnaissance vehicle. The conditions were strict: the car must be developed within 49 days. Initially, only Willys-Overland and the American Bantam Car Manufacturing Company responded to the invitation. After a while, they were joined by Ford Motor Company. Then began the rivalry of these three companies for a favorable government order. The car, which eventually met all the requirements of the customer managed to develop the American company Willys. The created car was named “JEEP” (phonetic transfer of the English abbreviation GP – jeep, which means general purpose – general purpose).
“A new era is beginning for the JEEP brand in Ukraine as part of the Stellantis concern. It is already known that the active phase of work with the JEEP brand will begin in the second quarter of 2022. At the moment we have 4 basic areas of work with the Brand and its further development in the Ukrainian market. First of all, it is the development of the dealer network and related services of the brand. Convenient geographical location, bright and modern salons, quality services available – this is exactly what forms the brand loyalty and desire to join this community. Providing customer comfort begins at the stage of choosing a car, and a developed dealer network is the basis of everything “- said in Stellantis Ukraine.
In early 2021, the two automakers Peugeot SA (Groupe PSA) and Fiat Chrysler Automobiles NV (FCA) merged to mark the birth of a new group called Stellantis. The new company brought together 14 car brands, including JEEP. In turn, the official representative office of the Stellantis Group in Ukraine represented the ex-Groupe PSA. But only to this day, because from the second quarter of 2022 the JEEP brand will join Stellantis Ukraine.
“The next step in working with the JEEP brand will be to restart four new models. Powerful, fast, high-tech cars that combine the legendary off-road capabilities of the JEEP brand. Muscular design, chopped shapes, memorable radiator grille. This is how we know the JEEP Brand, and it is with such models that the Brand will be restarted as part of Stellantis Ukraine. You will learn more details in 2022. The JEEP brand is part of the constellation Stellantis Ukraine and opens its new section. We are confident that this event will radically change the further development of the brand in Ukraine, will allow us to reach new heights and show even more impressive results, ”Stellantis Ukraine said.
Source: Stellantis Ukraine
