Due to the global crisis of component shortages, Apple will cut production of its latest iPhone 13 smartphone.
The company warned suppliers that it will order fewer units of the model, at a time when a high demand for the smartphone in the market is expected.
Less 10 million units produced on the iPhone 13
Apple will produce fewer iPhone 13 units
The global crisis of component shortages has forced many companies from the most diverse areas to change their market strategy. One of the most affected areas is consumer electronics, which includes the well-known company Apple.
And now it’s Apple’s turn to change its market strategy to face the already prolonged shortage of components. According to information now released by news agency Bloomberg, the Cupertino company has warned its suppliers that it will order fewer units of its top-of-the-range iPhone 13.
In practice, Apple wants to reduce smartphone production by up to 10 million units. This means that the production of the model this year will be below 90 million pieces of equipment. Also according to the aforementioned news agency, Apple expects to offset this reduction in the next year of 2022.
Delays in iPhone 13 deliveries have led users to give up on purchasing the device
Users can wait for iPhone 14 to purchase an Apple device
This decision comes at a time when demand for the model can increase significantly, due to the approach of Christmas. In fact, several analysts say that Apple can expect a 6% increase in sales in the last quarter of the year.
Still, this predictable rise is not helping the Cupertino firm in the corridors of Wall Street. It should also be added that the scarcity of equipment and delays in the delivery of the iPhone 13 have led many users to give up on purchasing the equipment. And, this factor, sooner or later will be reflected in the sales of top-of-the-range Apple.
Several analysts and market experts also advance that all these factors combined can lead to many users not buying the iPhone 13 and waiting for the iPhone 14 to become an integral part of the Apple ecosystem.
Apple already working on iPhone replacement
Apple Augmented Reality headset may have chip similar to M1
Meanwhile, other news related to Apple tells us that the company plans to discontinue the iPhone in 10 years. And that, at the moment, he is working on the replacement for the company’s flagship.
Apparently, the brand intends to replace the smartphone with an Augmented Reality (AR) headset. According to well-known analyst Ming-Chi Kuo, the headset could include two processors, one of which would perform similarly to the M1 chip.
Moreover, the Augmented Reality headset may also be equipped with two LED screens with 4K resolution. Furthermore, it seems that Apple wants its headset to work autonomously, without the need for a smartphone or computer, and it will even be compatible with third-party applications.
Aroged editors recommend: