A study conducted by MegaFon suggests that Russians in the past year have become much more likely to purchase all kinds of devices for a modern smart home.
Sales of gadgets for smart homes in the MegaFon network in 2021 jumped by a third – 34%. If we consider the market in monetary terms, then the volume of the industry increased by 41%.
The most popular among Russians in the segment of smart home equipment are speakers with an intelligent voice assistant. The share of such gadgets accounted for 62% of the total market volume. Over the year, sales of smart speakers jumped 38% in units and 47% in money. The leader was Yandex.Station Mini, the demand for which increased by 44%. This is followed by Yandex.Station Light (22.5%) and JBL Link Portable (21%).
In second place in popularity are intelligent lighting systems with a share of 10.4%. Sales of these devices rose 5.5 times in pieces and four times in money.
The top three are closed by smart sockets, the share of which was 6.4%. Since the beginning of this year, sales of such devices have increased by 15% in pieces and by 33% in money.
«Solutions that automate household tasks, improve energy efficiency and improve home comfort are becoming more affordable and in demand. At the same time, the market for smart home products is still relatively young, we see it has a high potential for growth.“- says the study.
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