Electronic Arts and Maxis announce that they are partnering with the free spirit and creative influencer Bretman Rock as part of the “Discover Your Me” campaign to invite everyone to explore the different sides of their personality in “The Sims 4” with complete freedom. “The Sims 4 “is the ultimate self-discovery tool as it gives everyone the freedom to create any version of themselves and find who they want to be – both in game and in real life.
“I’ve played The Sims as a kid and I’m more than excited to partner with the brand and encourage others to explore and celebrate its many facets,” explains Bretman Rock. “In The Sims, I get to try many different versions of myself in a world with no boundaries or judgment, and I want everyone else to see how liberating and exciting it is. Be who you want, date who you want, dress how you like it. Come and discover who you are with me in The Sims! “
The Sims has always offered players the opportunity to discover and express different versions of themselves by experimenting with the Sims they create, the stories they tell, and the worlds they create. The Sims partnered with Bretman Rock for the “Discover Your Me” campaign. The internet star, with more than 50 million followers, is known for his liveliness, vibrant personality and hilarious outlook on life. This collaboration is designed to help gamers embrace the chaos associated with self-discovery and connect with ideas, experiences, and the many versions of themselves that they have not yet been able to explore in real life.
As part of the “Discover Your Me” campaign, which was inspired by classic coming of age sitcoms, viewers encounter multiple versions of Bretman Rock: a Gothic teenager, a cheeky father, a maternal head of the family, an excited astronaut, and another urban cowboys who all live together in one big, crazy house – something like that can only exist in a The Sims family.
“The Sims is continuously working to create a platform that players can use to explore and discover the inside without limits,” said Julia Victor, Senior Director, Head of Brand at The Sims. “Bretman Rock is an advocate of being true to oneself, and together we hope that players will let off steam and feel encouraged to explore the many different sides of themselves in this coming of age chaos of extraordinary situations and new opportunities Discovering personality – both in The Sims and in real life. “
The Sims and Bretman Rock are partnering with global talent to help players find their #SimsSelves on TikTok with a time-limited *, customizable Branded Effect filter. As part of the hashtag challenge, you can try out various Sims-inspired personalities such as Pastel Goth or Mermaidcore with the help of augmented reality. When they “reveal” their new you, a theme-based effect is activated to enhance the charisma of the chosen persona.
Players are invited to share their own stories about how The Sims helped them discover their selves on Twitter, Instagram, and TikTok using the hashtag #DiscoverYourself.
“The Sims 4” was released in Germany on September 4th, 2014 for the PC. The ports for PS4 and Xbox One followed on November 17, 2017.