The video hosting YouTube named the most viewed music videos by Russians, released in 2021.
The second place in this list was taken by Alisher Morgenstern’s clip with the song “Dulo”. The video and the song represent an advertisement for the famous video game “War Thunder”.
Released in 2013, “War Thunder” is developed and published by the company “Gaijin Entertainment” founded by immigrants from Russia. The idea to order the clip belongs to the company’s marketing director Ivan Kuznetsov:
It was important for us that the video conveyed the content of the game – that is, it showed what really is in War Thunder, but in the language of Morgenstern.
The video clip “Dulo” was released on the rapper Morgenstern’s channel on May 7 and in the first 12 days has collected 21.5 million views. At the moment, the video has 80 million views.
In addition to the clip “Dulo”, two more Morgenstern videos were included in the top-list-2021 of the most viewed clips by Russians: “Show” (seventh line) and “Aristocrat” (ninth line). The first place in this rating was taken by the video clip of Sultan Laguchev with the song “Bitter taste”, the third place was taken by showman Mikhail Galustyan with the video for the song “Chao! Chao!”