Realme is a young smartphone brand created in 2018 by OPPO (mother house) to compete directly with Xiaomi’s Redmi line and other competitors operating in the mid-range and mid/high-range segment, with good results since then.
We recall that the first high-end smartphone from this manufacturer was the Realme 1 to hit the market in mid-2018 with an excellent price/quality ratio. However, according to the manufacturer, more than 40 million units of this flagship line from Realme have already been sold.
40 million units attest to the success of the best range of Realme smartphones
Realme’s success is attested by the market analysis agency Strategy Analytics whose metrics can be seen above. There, we see that Realme’s flagship range is the manufacturer’s second best-selling, surpassed only by the cheapest range.
It is important to note that the majority of consumers continue to look, above all, for cheap smartphones. In this way, the success of the Realme C range is based on the market, a trend also reflected in Samsung’s results with the “M” range, more accessible and with a good price / quality ratio, as well as in other competing brands.
In fact, the demand for the Realme C range is ahead of the POCO lines from Xiaomi, Galaxy M from Samsung, among other price / quality ranges present on the market. It is, therefore, an example of the successful strategy currently being pursued by Realme.
Realme’s future also passes through Europe in 2022
Post the launch of Premium Flagship Smartphones, #realm plans to introduce high-end technology in Europe, which were presented during tech summits. I would also take this opportunity to appreciate the value of our partners, hoping to continue bringing change in the tech world.
— Madhav Sheth (@MadhavSheth1) January 7, 2022
According to Realme’s CEO for India, and global VP of the brand, Madhav Sheth, the future will increasingly pass through Europe, a region where they plan to introduce new products soon. However, they will continue to consolidate their position in India’s smartphone market, the second largest in the world.
Just recently, the manufacturer claimed to have exceeded 60 million smartphones sold in 2021, a goal that guaranteed them inclusion in the Top 5 smartphones in 21 countries. According to the manufacturer, it was an annual growth of 50%, with the target set for 2022 already known – 90 million smartphones by the end of the year.
Above we also see a comparative chart with the number of total sales of each generation of high-end Realme smartphones since their genesis. So we see that the most popular was Realme 5, with the latest Realme 8 in second place.
However, the manufacturer has already announced the Realme 9i model, with the more powerful versions coming soon. In other words, during the first quarter of the year we will have more launches from this manufacturer that has everything to reach the Top 5 also in Europe.
Finally, it remains to be seen whether the pricing strategy will continue to focus on the competitive factor to gain ground against Xiaomi, for example.
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