Authoritative insider and Bloomberg journalist Mark Gurman shared some interesting details about Apple’s first mixed reality headset – he revealed the alleged price and name of the device.
Gurman initially claimed that Apple’s AR/VR-enabled headset would be expensive, but he never provided exact numbers, although many other analysts suggest the product will cost around $3,000. Now a top insider from Bloomberg has said prices above $2,000 are being discussed internally. Most likely, such a high price is justified by some technologies that have been developed since 2015 – Apple needs to pay off the research and development of the device.
In addition, Apple’s headset is likely to receive the M1 Pro chip, which debuted this fall in 14- and 16-inch MacBook Pros. That’s the power you need to power two ultra-high-resolution 8K displays, ophthalmic-prescription interchangeable lens diopters, and advanced audio technology.
Recall that the new gadget will be focused on games, the consumption of media content and communication – Apple does not seek to replace ordinary life with virtual reality, and even more so does not plan to build a metaverse following the example of Facebook.
In his mailing, Mark Gurman also suggested several possible names for the Apple headset:
- Apple Vision – the most realistic name for the gadget, since “Vision” (vision) sounds futuristic and does not refer to any specific technology or function;
- Apple Reality – such a name will be able to reflect a mixture of virtual and augmented reality in one gadget. Such a name can be suitable both for the first headset of the company and for augmented reality glasses, which will be released in 5-7 years. Apple could have named the first headset Apple Reality, and glasses Apple Reality Glasses;
- Apple Sight/iSight – A reference to the legendary iSight webcam from 15 years ago. Alas, Apple has abandoned the use of “i” in new products, so perhaps the company will simply call the gadget Apple Sight.
- Among other possible options, Gurman notes Apple Lens or Apple Goggles.
Apple is expected to unveil the headset in June during WWDC 2022, but it was recently reported that the announcement could be delayed until 2023.
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