Sony’s marketing deal with Call of Duty, which promotes the latest game alongside the PlayStation 5 and PS4 consoles and gave owners digital goodies on the platforms, will almost certainly end with Microsoft’s $70 billion purchase of the company. Sony has been a key partner in the series since 2014’s Call of Duty: Advanced Warfare, before that Activision partnered with Xbox.
The deal also gave PS5, PS4 owners access to exclusive digital items as well as betas prior to each installment’s launch. For example, the 2019 game Call of Duty: Modern Warfare came with a survival mode exclusive on PS4 for a whole year, while Call of Duty: Black Ops Cold War had a zombie mode that was also exclusive for one year on PS5. , PS4.
However, Call of Duty: Vanguard received one-time prizes. There were several in-game bundles, Battle Pass levels, and double XP bonus events.
However, with Microsoft now planning to part with $70 billion to buy Activision, those PS5, PS4 player bonuses and marketing moments are almost certainly over for Sony. Expect to see the Xbox Series X ahead of the inevitable Call of Duty: Modern Warfare 2 marketing later this year.