The historic agreement that will lead Microsoft to buy Activision for 70 billion dollars continues to hold its own on the net. The latest Bloomberg report reveals how the negotiations took place, citing Facebook and “another giant in the industry” as nuanced buyers of the American gaming giant.
Drawing on information shared from their own anonymous sources, Bloomberg reporters explain that the talks that led to Microsoft’s acquisition of Activision began in 2020.
According to Bloomberg, the negotiations between the two industry giants stalled for several months, only to reach a turning point in November 2021 with the Wall Street Journal article and the explosion of the harassment case in Activision Blizzard. . At that point, according to the report, the executives of the Redmond house intensified relations with the executive board of Activision. The CEO Bobby Kotick, hesitant about what to do, would therefore have contacted Meta-Facebook and “another giant of the sector” to probe the hypothesis of an acquisition by these two important realities: every attempt made, however, did not go through.
The CEO of Activision Blizzard would therefore have dissolved all reservations and, again according to what reported by Bloomberg, would have spent to build close relationships with Phil Spencer and his entourage during the past Christmas holidays, in order to set the terms and outline a common strategy to finalize the acquisition of the company by Microsoft.