General Motors (GM) intends to complement its digital portfolio and is preparing to give a powerful impetus to its services not directly related to the production of the “hardware” component of cars. To do this, it intends to introduce dozens of digital features by 2026, including, for example, the ability of machines to predict the need for maintenance.
GM North America president Steve Carlisle, who recently spoke at an investor conference, said the company has 50 paid products and services that will be introduced over the next 36-48 months.
New digital products, including vehicle-related subscriptions, will be supported by GM Ultifi’s software and communications platform. It will also provide over-the-air software updates and help drivers and passengers with non-essential tasks like online shopping.
Some of the digital solutions are designed for use with the large digital displays the company is installing in the GMC Hummer EV, Chevrolet Silverado EV, Cadillac Lyriq, and will use in other electric vehicles the company will launch in the future, Carlyle said. This will allow presenting more software products for various purposes.
A General Motors spokesperson said the company will maintain flexible pricing for many of these digital items, including monthly, yearly and lifetime subscriptions.
Developing more information technology-based services and products is part of GM CEO Mary Barra’s strategy, announced last October, to double the automaker’s annual revenue by 2030.
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