On platforms like music’s SoundCloud, users can already see comments related to song timings. This is convenient for those who want to indicate their interest in a particularly favorite fragment and thereby give a hint to others. YouTube may soon have a similar feature.
Image source: support.google.com
YouTube is already testing timed comments on a limited number of users, and now the service has launched a project with timed emoji reactions for those who do not want to write anything.
The reactions are almost identical to those offered on their Facebook platforms.*: the user, without wasting time on unnecessary words, can expressively respond to the content that has appeared. As reported in the Google blog, “if you are watching a video that took part in an experiment, you can react and see group reactions by opening the comments section of the video and clicking on the reactions panel”.
Image source: support.google.com
Reactions will be anonymous, so no one will know who left the emoji attached to a particular part of the video, but it will help some viewers to “jump” to the most interesting moments.
Google promises that over time, a similar feature will appear for other users in addition to testers, but only if the latter like it.
* included in the list of public associations and religious organizations in respect of which the court made a decision that has entered into legal force to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity”
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