Recently, shooting yourself in the head in Europe is a favorite pastime.
As you all know perfectly well, the Polish company CD Projekt was one of the first to throw a tantrum amid the fighting in Ukraine, announcing the suspension of sales of its games in Russia. Well, abandoning one of the main gaming markets in Europe with a huge fan base formed, destroying its reputation in it for many, many years to come, is the company’s “own” decision, so what’s done is done. Now it’s time to reap the rewards of your rash decisions.
So, to date, the value of CD Projekt shares has fallen to a three-year low, amounting to about 146 zł per share. The last time such low rates were recorded in November-December 2018.
According to analysts, there are at least three main reasons for such a negative development of events. Firstly, very weak sales of Cyberpunk 2077 – the company did not expect such low results. Secondly, the postponement of the release of the first story add-on to Cyberpunk 2077 to the next year, which also does not inspire confidence of shareholders in the activities of the company. And thirdly, the suspension of sales of their games in Russia – a country with one of the largest fan bases of CD Projekt RED games.
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