The results of the last quarter of Netflix are not positive and the platform registers a first, historic drop in subscriberswhich went from 221.84 to 221.64 million, with a reduction of about 200,000 users which prompted the company to think about solutions, especially the possibility of an economic plan to reduced price with advertising ea possible stop sharing of account.
Netflix mainly identified five points which should be at the origin of this moment of crisis, i.e. the price increase recently introduced in the USA, the current geopolitical situation which is rather critical especially due to the war in Ukraine, which also led to the exit of Netflix from the Russian market , stiff competition from other streaming platforms, account sharing among multiple users, and other factors over which the company has no direct control, such as the spread of smart TVs and the cost of broadband connections.
As possible solutions, Netflix would be accelerating on the idea of a new plan cheapest subscription but with advertising inside: the issue had already emerged in the past but, at this point, would be taken more seriously by the service, being a potential vehicle for new subscribers.
Another solution being studied is the contrast to the phenomenon of shared accounts: Netflix is aware that around 100 million users share their account with others, thus limiting the growth of the subscriber base. The company wants to find a solution to this situation by trying to find a system that prevent password sharing and credentials but it will take time, probably at least a year, according to Netflix estimates.