Today, April 22, marks the Earth’s Day with several giants of the mobile industry making known their initiatives to better look after the future of the planet. Among these, we now highlight the measures applied by the technology OPPO.
OPPO, as a global technology company, strives to improve people’s lives. It does so through various sustainable programs and partnerships that it has developed to help raise awareness of the need to protect the environment.
From environmentally friendly operations and product design to raising public awareness of sustainability issues, OPPO continually uses its technology and influence to promote a greener future for the planet.
1. Reduce plastic waste and develop greener products
First, according to data from the United Nations Environment Programme, around 11 million tons of plastic waste are deposited in the oceans every year. Waste that can end up contaminating the soil and water.
Thus, in order to reduce the amount of plastic used in its packaging, OPPO has adopted the “3R+1D” principles (reduction, recycling, reuse + degradability) of sustainable packaging.
Based on this approach, OPPO has managed to reduce the amount of plastic used in its packaging in Europe by 95% since 2019. This while using biodegradable polylactic acid materials to replace the use of traditional plastics.
For example, the smartphone launched earlier this year, the OPPO 5G CPE T2 is made partially from PCR (Post Consumer Recycled Plastic) derived from consumer products.
2. Reduction of paper consumption and waste reuse
Second, and committed to combating deforestation, OPPO uses recycled materials whenever possible, in order to reduce its consumption of wood fibers.
For example, in Europe, the packaging of the OPPO Find X5 Series 5G range is made with around 45% recycled fiber. Thus, the fiber comes from recycled paper or other organic waste, such as sugarcane and bamboo.
3. Increase product life cycles and reuse electronic waste
The volume of electronic waste generated globally has grown by 21% in the last 5 years. Thus, making it the fastest growing household waste category.
However, despite this, only 17.4% of electronic waste is recycled. So, recognizing the long-term threat that e-waste poses to the environment, OPPO is making its products more durable.
In practice, the company has also established end-of-life electronics recycling programs to minimize the negative impact on the environment.
For example, the latest addition to the OPPO Find X5 Series 5G range comes equipped with the Battery Health Engine, developed by OPPO itself. Something that helps smartphone batteries maintain more than 80% of their original capacity after 1,600 full charge cycles. This is more than double the industry average and ensures that each battery can be used longer rather than being thrown away.
At the same time, OPPO is also helping to promote the recycling of waste electronics through its industrial partnerships and with NGOs.
More specifically, in Europe, OPPO provides financial support to local recycling systems and partners with professional third-party recycling organizations to implement an electronic waste recycling program.
OPPO was also one of the first smartphone manufacturers to adhere to the Eco Rating labeling system. A program created by several major operators in Europe to assess the environmental performance of mobile phones throughout their entire life cycle.
4. Partnership with different stakeholders to promote sustainability through technology
In Italy, OPPO established a partnership with a local NGO, Free Plastic Odv Onlus, with a view to carrying out plastic waste collection activities in 5 cities in 2021. Thus, with the help of more than 1,000 volunteers, more than 10 tons of plastic waste were recycled through this program.
In fact, OPPO hopes to use the technology to help preserve the color and beauty of endangered species. To this end, for the second year running, OPPO’s Endangered Colors campaign, in collaboration with National Geographic, uses images of endangered and threatened animals to inspire more people to preserve the planet’s biodiversity.
In practice, the campaign also includes support for the non-profit National Geographic Society and its wildlife conservation efforts.
In short, through technological progress and collective action by all, OPPO believes it is possible to help protect the Earth’s natural environments.
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