the market for smartphoneslike the tablet market, showed a considerable drop in sales volume during the 1st quarter of 2022 compared to the same period of 2021. The conclusions are now advanced by the market analysis agency Counterpoint Researchtaking the North American region as a case study.
In view of the period of greater demand, during the 1st quarter of 2021, with several factors contributing to an increase in purchases, with the pandemic situation normalizing, smartphone sales fall again. This is the top reading made by the market analysis agency based on the latest data.
Smartphone market contracts 6% compared to 2021 values
THE report was now advanced by Counterpoint Research, denoting a 6% drop in sales volume in the North American market compared to the same period in 2021. These are data that illustrate the normalization of the market and were advanced by the US Monthly Smartphone Channel Share Tracker company.
Premium smartphone sales dropped after the last holiday season. In addition, the usual demand now includes 5G smartphones, as well as LTE (4G) mobile devices, with the latter already being the clear exception to the rule in 2022.
We also see that Apple still dominated the North American market with 47% of sales volume. In second place, Samsung held 28% of market share, while Motorola thus appears in third place with 12% of share, consolidating its position after the departure of LG.
Finally, we also point out the presence of TCL, OnePlus and Google, all with a 2% market share during the 1st quarter of 2022.
The global smartphone market retreated in Q1 2022
Like the North American market, the Chinese market also experienced a slight drop in the quarter under review. That is, the global market has seen demand stabilize at pre-pandemic values as the world resumes its pace.
In any case, Apple appears to take the lead in the main world markets, with Samsung following closely (outside China). In the Chinese market, Vivo reigned, followed by OPPO, Apple, Honor and Xiaomi, respectively.
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