In its last fiscal year, Electronic Arts generated a whopping $5.4 billion from the live services of its games.
Electronic Arts has been successfully using games with a live service model for years. Even if this practice is repeatedly criticized by its own fans and players, the business model for the company seems to be working more than well.
According to Electronic Arts’ latest quarterly financial report, from April 2021 to March 2022, live service gaming revenue made up a whopping 71% of net bookings at $5.4 billion. An increase of 17% compared to the previous year.
During the same period, game sales generated $2.4 billion, a 34% increase.
The main drivers of income are undoubtedly the still very successful free-to-play battle royale shooter Apex Legends and the annual sports simulations FIFA, Madden NFL and NHL.