During Sony’s latest financial meeting, the company unveiled a number of key games that enjoy (or will enjoy) marketing support from PlayStation. Call of Duty is not included among these titleswith marketing returning to Xbox, as expected after Microsoft’s acquisition of Activision Blizzard.
Between the games “Sponsored by PlayStation“Deathloop, Genshin Impact, Hogwarts Legacy, Forspoken, Ghostwire Tokyo, Grand Theft Auto V, FIFA, Final Fantasy 16 and Ubisoft’s Avatar Frontiers of Pandora. On the other hand, Call of Duty is completely absent, an absence that should not surprise too much, after all, from 2023 Activision Blizzard will be a 100% Microsoft-owned company and it is understandable how the strategies related to the promotion of Call of Duty are destined to change, with the expiring marketing agreement with Sony which will not be renewed.
We then return to the Xbox 360 era, with the ongoing partnership between Microsoft and Activision that has led to exclusive bundles and collaborations for DLC and extra content. With the launch of Xbox One, Activision has signed an agreement with Sony to promote the game on PlayStation but the contract is about to expire and as mentioned, presumably it has not been renewed, leaving Microsoft the burden of supporting the marketing of the new CODs.