We are now more and more used to hearing about Metaversea term to which we generally associate huge virtual worlds to explore, but Sony seems to have different ideas about it, as specified by the CEO of the company Kenichiro Yoshida.
Yoshida admits that “Sony has a different view of the Metaverse as we are used to understand this term“, fall into the Metaverse of the Japanese company PlayStation (and therefore video games), Sony Pictures (movies and TV series) e Sony Musicoperating as part of a great reality.
More than Metaverse we are talking about synergy between partners, Yoshida specifically cites Fortnite as an example in this regarda game that saw the three companies of Sony Corporation (Sony Pictures, Sony Music and PlayStation) work together to offer a wide range of experiences related to the Battle Royal, from concerts to preview trailers or collaboration with major film franchises.
Sony is increasingly attracted to live games, multiplayer and social experiences, but this does not mean that the company will abandon the traditional video game sector. where it maintains a very strong leadership with the PlayStation brandthe plans are to further expand the brand in the coming years thanks to the increasing popularity of PlayStation 5 and the arrival of PlayStation Studios games on PC.