THE Xiaomi and the Leica will present the first Android smartphone as a result of their synergy next July 2022. So far the name of the mobile phone is not known, although according to rumors everything points to the Xiaomi 12 Ultra.
This is one of the most important partnerships in the history of Xiaomi. An understanding that will help Lei Jun’s technology to achieve its goals in the mobile market, presenting itself as a premium brand and raising its photographic quality.
It’s a “new era” for Xiaomi with Leica collaboration
Xiaomi and Leica share the same ideas regarding imaging technology in mobile devices. Both companies are eager to continually explore optical performance and the photographic experience in the age of mobile imaging through superior technological advances and aesthetic orientations.
Xiaomi and Leica Camera, whose legendary reputation is based on a long tradition of excellent quality, innovative technologies and German manufacturing, today officially announce their strategic cooperation. The goal? The development of imaging technology in mobile devices.
The first smartphone with state-of-the-art imaging technology jointly developed by the two companies will be officially launched in july of this year.
The first Xiaomi smartphone with Leica cameras arrives in July 2022
Founded in 2010, Xiaomi is currently the world’s third largest smartphone manufacturer. Since its inception 12 years ago, Xiaomi has practiced the mission of “relentlessly building amazing products at honest prices to enable everyone in the world to enjoy a better life through innovative technology”.
Thus, its smartphones and other products sold in more than 100 countries and regions worldwide. Furthermore, with a strong commitment to R&D and a continuous long-term investment in technology, Xiaomi has become an important leader in technological innovation in the fields of consumer electronics and smart manufacturing.
Excited to announce our next flagship smartphone will be among the first to feature the new Snapdragon® 8+ Gen 1. We’ve been working closely with @Qualcomm to ensure a class-leading product experience, achieving breakthroughs in both performance and power consumption. pic.twitter.com/lSrr2xWYBw
— leijun (@leijun) May 20, 2022
On the other hand, in the field of imaging technology, based on long-term technical development in optics of lenses, chips, algorithms, etc., as well as your deep understanding of mobile photography. In this way, Xiaomi provides extraordinary photo experiences, including portraits, night shots and snapshots.
Leica Camera is over 100 years old with its “red dot”
For over 100 years, Leica Camera has been creating ultra-lightweight cameras with world-class optical lenses that have become a favorite of street photography pioneers and enable them to fulfill their passions.
With superior optical engineering and formidable construction, Leica cameras, recognized by their “red dot” branding, represent German engineering at its finest.
They are cameras that continue to attract new generations of consumers who aspire to achieve “the Leica imaging look”, they are also true masterpieces of design.
We count on the new Xiaomi 12 Ultra arriving in July 2022
In addition to making true masterpieces in photography, Leica continues to attract renowned photographers and emerging new talent from around the world.
Xiaomi and Leica share the same ideas regarding imaging technology in mobile devices. Both are eager to continually explore optical performance and the photographic experience in the age of mobile imaging, through superior technological advancements and the pursuit of aesthetics.
“Xiaomi focuses on creating the ultimate user experience and has always wanted to fully exploit the capabilities of smartphone photography. Xiaomi and Leica agree with each other’s goals and ideas and appreciate the advantages and industry of both” , points out Lei Jun.
“During our cooperation, from optical design The tuning of aesthetic guidelinesthe innovative technologies, product philosophies and imaging preferences of both parties have allowed for an unprecedented deep merger, which leads us to believe that this partnership will give a strong impetus to Xiaomi’s imaging technology strategy”, says Lei Junfounder, president and CEO of Xiaomi Group.
“It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both top global brands and during this unprecedented deep cooperation process, both have successively worked towards the goal of providing customers with a new era. photography on mobile.”, says Matthias Harsch.
“We are convinced that the first jointly developed high-end smartphone makes visible the pioneering progress of both companies. We will provide consumers in the field of mobile photography with a exceptional image quality, classical Leica aesthetics, unrestricted creativityand we will usher in a new era of mobile imaging,” adds Matthias Harsch, CEO of LeicaCamera AG.
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