The latest generation of portable computers from apple equipped with the processor M2 have the potential to cause significant damage to the market share of Microsoft With your Windows. These are the conclusions pointed out by the Gartner agency.
Its new report claims that the latest generation of Apple computers could effectively tip the scales in favor of the Cupertino giant. That is, Microsoft’s dominant market share may henceforth be at risk.
The huge potential of the new Apple M2 processors
The new MacBook Air. Supercharged by M2. With an impossibly thin design. All-day battery life*. And a stunning 13.6” Liquid Retina display. Don’t take it lightly. Coming next month. *Battery life varies by use.
— Apple (@Apple) June 6, 2022
The first generation of processors designed and engineered by Apple was introduced in 2022. Meanwhile, we see its potential in real life and several products of the brand adopt this “engine”. However, it was last week that we got to know a small revolution within Apple at the time of the official presentation of the second generation of processors.
They are more powerful, capable of handling more information and (even) more demanding graphics. The best of everything? They are more efficient and that means they will save more battery, thus equating to longer battery life. Needless to say, more autonomy and processing power are always desirable aspects of a computer.
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At stake is the report by Mikako Kitagawa from the Gartner agency, quoted by the publication CNBC. This report states that Apple will continue to increase its market share in the computer segment thanks to the new Apple M2.
On the other hand, looking at 2021 figures, last year Apple recorded a market share of 7.9% compared to the dominant 81.8% of Microsoft’s Windows computers. However, the Cupertino giant is in a phase of exponential growth, a trend that will continue over the next few years.
This same source suggests that, in 2026, Apple’s market share will be at 10.7%, while Microsoft will suffer a drop to 80.5% in this market. Once again, the growth of Tim Cook’s company will be mainly based on processors developed by the brand itself as a major driver of innovation.
Microsoft’s response will mainly involve its Surface
It is important to note that we are currently in the realm of forecasts, even if informed and published by one of the most respected market analysis agencies. In any case, the entity underlines the strong impetus of Cupertino’s technology, while Microsoft is also gradually improving its Surface.
On the other hand, and based on hard data, sales of Mac computers, already a niche, grew 23% during the 2021 fiscal year, raising more than 35 billion dollars. Solid growth, which, for Gartner, will continue over the next few months.
So Apple has a clear future as long as it continues to create reliable, unparalleled work machines. At the same time, we also see more brands, companies and work and productivity software paying great attention to computers in Cupertino, such as Adobe.
Both companies will continue to be separated by several aspects, with the operating system being the most notorious. However, the appeal of macOS, combined with the expertise and capabilities of the processors developed by Tim Cook’s company are starting to become difficult to ignore for the general public. Even so, their machines continue to be (increasingly) more expensive.
Finally, according to market analysts, if Microsoft continues to lose market share, it will also lose the ability to control the price of its Windows operating system. Something that will affect the company especially in the business aspect.
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